Monday, March 8, 2010 ~ A "new" player in the ticket game

While on the concourse on Saturday night for the Capitals game, I picked up a business card.  I never started carrying my business cards, but lately I've been going to a lot of events and I need to exchange information about with people.  I'm not much into flyers etc., but a business card is beautiful because I can just put it in my purse easily.

Last night I was going through my cards and found the card from the hockey game.  The cards is for ~ and I decided to check it out.  This site is for people to purchase an option to buy a seat for an event (e.g. playoffs or regular season) and then have the ability to purchase the ticket at face value.  For example, the Penguins are back in town on 3/24 and you want to go to the game.  You can purchase the option to buy 2 upper level seats (i.e. YUCK, EWWWWWW, GROSS) for $34 and then exercise your option to buy the 2 seats for an additional $150. "Aftermarket" transactions on the website will incur a 17% fee; the buyer is charged 7% of the option price, and the seller is charged 10% of the purchase price (i.e. charges 15%).  If you purchase your option and decide to sell it, you can do so immediately on the OptionIt Aftermarket. However, in order to exercise your option, you can do so when the "exercise window" opens (your ability to do either ends when the "exercise window" closes). The "exercise window" is displayed on the screen when purchasing your option.

One drawback of this site is that it doesn't list the specific section or row that your ticket will be located in.  This can be tricky for picky consumers like me that are determined to sit in a particular section.  I like that you have a chance to get the tickets at face value.  However, for big ticket events, I can see myself trying to take advantage of the market demand and buying numerous options and either selling the options or exercising the options and re-selling the tickets at a higher price to make my money back and profit.  Most people hate the secondary market for tickets, but I love it.  You have to know the value of the ticket you want or that you have in order to get the best price.

Admittedly, might confuse some consumers...  I don't think you need a finance degree to figure it out though.  Personally, I like the idea that I can lock into Stanley Cup tickets (i.e. if/when the Capitals make it).  The question is, whether I'm willing to pay the $1000 option price.  Further, for those people that travel for work, it can be tricky to plan that far out in advance.  In addition, venue, teams, date and TV times change and aren't set usually until the end of the season.  At any rate, gamblers and investors might like the site due to the financial logic behind it and the ability to purchase an option to get your ticket at "face value"... works with your major credit card and paypal.

Ugh ~ I wish I'd thought of this myself...  BRILLIANT.  My only question is where they get their inventory...  My guess is through the teams themselves who have to release tickets based on league policies.  I need to snag one of those contracts :-P



  1. Inventory is backed by the team so that fans know their option corresponds to an authnetic ticket

  2. I've got multiple options for each stanley cup game and have been selling them for around $300 each

  3. Really... I saw that this comment was posted on 4/12... How does the market look now that the Caps are done and we're further into the playoffs?